We are a team of marketing and technology professionals with over 20 years of experience helping brands disrupt their marketspace. Our passion for doing what’s right for our clients and our endless attention to data and metrics is central to our culture. We think deep. We work fast. And most importantly, we partner with our clients to make a difference. Founded in 2015, 51by1 is building our founders’ vision of helping companies transform their technology and marketing strategy.
– METHODOLOGY –
BRAND EVOLUTION LOOP
51by1’s Brand Evolution Loop displays the never ending, interconnected, repeated process of customer acquisition and retention.
The interconnect process from Brand Evolution to Customer Evolution recognizes the concurrent nature of developing both acquisition and retention interactions with customers. Bringing the two together to create a personal experience can unlock true value for brands and customers alike.
A seasoned business executive with extensive experience in Marketing, Business Development and Product Strategy with 20 years experience driving year to year growth in the technology sector. Experience in both global corporations and start-ups. Strong strategic thinker with extensive experience providing leadership and management to global teams while providing strategies for continued global growth and profit for a $1 Billion high-tech software, services, and education organization with 3,000+ employees. Noted for her ability to motivate performance by fostering creativity and teamwork.
Senior marketing officer with broad breadth and depth of marketing experience to both consumers (B-to-C) and enterprises (B-to-B). Specialize in developing clear, unique and compelling value propositions, which disruptively differentiate products and brands in cluttered markets. Leveraging this as a strategic foundation, I bring greater multi-channel and digital focus to product and industry marketing, lead generation, advanced analytics, Data-driven Marketing, and Customer Experience with proven results. Deep experience in international marketing across Europe and Asia.
Contact us today to connect!